Social media trends blog.

Articles and guides on social media trends. What recent research says, how to analyse Instagram and TikTok, and with which method.

Methodology October 7, 2026

What is social listening, and what changes when you analyse the video

Listening to social media started with counting mentions. Today the conversation runs through video, and that means looking inside every piece.

Trends October 6, 2026

Simulating a social media campaign before launch: what OranSim promises and what it does not

Doubling the budget nearly doubles reach, but it reaches people the content fits less well. That is what a newly published campaign simulator says.

Public opinion October 4, 2026

Fake news and misinformation: how to measure their real weight in public opinion

Detecting a hoax is the first step. Knowing whether it moved the conversation, and whose, is what lets you decide whether and how to respond.

Trends October 2, 2026

The conversation turns before the data: how to spot a trend shift on social media

In 23 of 27 cases, the comments turned against the favourite before it lost the lead. The conversation gives warning.

Trends September 30, 2026

Why misinformation spreads faster on X: the algorithm adds all engagement into a single score

Two posts with the same engagement may have nothing in common. A study of X's algorithm explains why.

Methodology September 29, 2026

How to do market research with social media

Six steps to turn the TikTok and Instagram conversation into consumer insights, and what a study like this can and cannot tell you.

Methodology September 28, 2026

AI and human validation: how to analyse discourse on social media without trusting the model blindly

Categories first, then human review, and only then AI at scale. A small study does it well and shows why sentiment analysis calls for more caution.

Tools September 26, 2026

Social listening tools: what each one measures and which you need

Mention tracking, native analytics, management suites and video analysis. Four families of tools for four different questions.

Public opinion September 24, 2026

Bots and coordinated accounts on social media: detecting them does not prove they had influence

Counting bots is not measuring their effect. A study compares campaigns and finds everything from minimal influence to operations that weigh as much as central accounts.

Methodology September 22, 2026

Minutes, hours or weeks: the time window decides which social media trends you see

With windows of seconds one thing shows up. With windows of days, another. Choosing the period is not a technical detail.

Tools August 8, 2026

Instagram analytics tools: what each type does and which one you need

Four tool categories, four different problems. Which one you need depends on what is missing.

Strategy August 7, 2026

How to analyse your Instagram competitors: method, metrics and limits

Five steps from a folder of screenshots to a content decision you can defend.

Content August 6, 2026

Types of hooks for Reels: six families and how to know if they work

Six hook families and the metric that tells you if yours is working.

Social media analysis, depending on who is asking

Each article links to the way of working with Trendia that best fits your question.