La Vanguardia
La Vanguardia presents Trendia as a platform that helps brands and agencies on social media by detecting improvement opportunities and analysing how competitors communicate.
Read articleAbout us.
A social media analysis company that started from a specific frustration.
David worked at an advertising agency and saw that almost every decision was made on instinct. Ideas flowed, but with nothing solid underneath. Trendia is what came out of trying to fix that: analysing does not mean losing spontaneity, it means understanding better how to connect.
- Origin
- A frustration at an advertising agency
- Based in
- Navarcles, Barcelona
- Funding
- Own resources, no rounds
- Programme
- EIT pre-acceleration
- Partners
- Meta and TikTok
- Member of
- PIMEC
- Team
- Three people
How Trendia was built
A social media analysis company built slowly and with its own resources.
Two years, no funding rounds
Built entirely with our own resources. Slower, yes, but with a validated product and without losing independence.
EIT pre-acceleration
Seven months in the European Institute of Innovation and Technology programme: business model, market validation and international mentoring.
From Navarcles, Barcelona
With clients such as UPF, UOC, 3Cat, Ampans and Fent País.
Instagram first, not forever
That is where there is concrete demand and where video analysis goes furthest. YouTube and LinkedIn will come later.
Trendia in the media
Trendia in regional and national media, on innovation, artificial intelligence, social media and digital content.
Regió7
Regió7 covers Trendia’s recognition as second prize at the 7th Manresa Business Development Initiatives Award.
Link coming soon
3Cat · PopapTrendia interview on Popap, the 3Cat show about digital culture, technology and trends.
Read article3Cat · Popap on videoThe same conversation, on video: how AI is changing everyday tools in advertising and marketing.
Read articleOur values
What guides how we work, in a study and on the platform.
Understand before deciding
Analysing does not mean losing spontaneity. It means understanding better how to connect before deciding.
Checked by people
AI gives volume. Interpretation stays human, and every model is checked against a hand-annotated set.
The method is explained
Method decisions are made with your team and documented. We say what can be measured and what cannot.
The data belongs to the client
The corpus, the data and the report of a project belong to the client. They are not reused for another study.
Independence
Our own method and technology, built with our own resources. They are not rented.
Our goals
Where we want to take Trendia.
Decisions based on data
Brands deciding their communication with data on what happens on social media, not only on instinct.
Data for society
Putting reliable social media data at the service of research and of the fight against disinformation.
Growing steadily
Growing organically and steadily, without losing independence.
The Trendia team
Three complementary profiles: product and business, technology and development. If you work with Trendia, you talk to them. There is no sales layer between your question and the answer.
David Villarreal
Co-founder & CEO
Came from an advertising agency, where he saw how many decisions were made on instinct. Trendia comes from trying to fix that.
LinkedIn
Pol Guasch
Co-founder & CTO
Runs the systems that process tens of thousands of videos and turn them into something readable. AI gives volume; interpretation stays human.
LinkedIn
Agustín D'Acunto
Head of Development
Head of the platform: making everything the analysis finds land as a screen you can understand.
LinkedInMeta and TikTok partners, PIMEC members
Official access to the platforms and a business network behind us.
Meta
Official access to read video and conversation on Instagram, not a slice from an aggregator.
TikTok
Official access to read TikTok with the same method.
PIMEC
We are members of PIMEC, the association of micro, small and medium-sized businesses in Catalonia.