We analyse social media videos so you can make better marketing, product and communication decisions. Trends, audiences and opportunities, with real data.
“Affordable premium” is gaining ground in your category
Opportunity spottedSample
Videos with a demo and humour do better than average
Key audienceSample
Gen Z · Spain
CompetitorsSample
Brand A is growing in POV content
Real platform screenshot. The cards are an illustrative sample, not data from a real brand.
Spot real opportunities.Before your competitors.
Understand your audiences.Beyond the likes.
Make better decisions.With data, not hunches.
Turn digital culture into results.Marketing, product and communication.
What content works on TikTok, and why
We read what happens inside each video and match it with how people responded.
The first seconds
The hook, the opening format and what decides whether someone stays or scrolls to the next video.
Format and pace
Length, editing, music and topic. Which combinations repeat in the pieces that work.
Emotion and narrative
The emotion a piece carries and the story it tells. What text and hashtags miss.
Performance over time
Videos with a short or long run, and older pieces that start growing again.
Competitor analysis and social media benchmarking
Your category as the reference, with real pieces as examples, not a ranking of mentions.
What competitors publish
The formats, topics and tones each brand uses, and the ones it has dropped.
What works for them
Which pieces beat their own average and what they have in common.
Benchmark against your category
Where you stand in your category, measured with the same criteria for every account.
Market research and consumer insights on social media
What people post and comment about your category, without a survey shaping the answer. With the videos and the comments in front of you.
Market research on social media
What is said about your category, what people ask for and what they criticise. Market trends read in the pieces that drive them.
Consumer insights
The motivations and barriers that show up in comments, and the content that triggers them.
Social media analytics, with a reading
Metrics tell you which pieces work. Video analysis explains why.
Audience analysis and brand monitoring on social media
Generic demographics and a single snapshot do not tell you who really engages.
Who responds
Who comments, shares and comes back, and which interests show up.
How it changes
How that audience shifts with each campaign and each format.
What people say about your brand
How people talk about your brand in video comments, and when the tone shifts.
Social listening: Trendia vs Brandwatch or Talkwalker
It is not one or the other. They look at different layers of the same conversation.
Brandwatch and Talkwalker
Social listening tools built to track mentions at scale. What is said about a brand, where, how much and in what tone.
Trendia
Looks inside the video. Format, emotion and narrative, with our own models checked by people and official access to Meta and TikTok.
Together
They complement each other. One counts how much a brand is talked about. The other explains which content drives it.
How it is bought
The platform, the onboarding and someone from the team beside you.
Platform
Profile, piece and competitor analysis, on your own accounts.
Onboarding
We set the system up reading what your team actually publishes, not a demo account.
Support
Someone from Trendia follows the work. There is no layer between you and the people who train the models.
Social media analysis for brands, frequently asked questions
Does Trendia replace my social listening tool?
Not necessarily. Social listening tools measure the volume and tone of mentions. Trendia analyses the content of the videos. They can be used together.
Which social networks does it cover?
Instagram and TikTok, with official access to Meta and TikTok.
Can I analyse my competitors?
Yes, with what is public. Formats, topics, frequency and visible response. No platform exposes another account's reach or saves, and we do not estimate them.
How does the work start?
With a question and your accounts. We agree the scope before we start and, during onboarding, set the system up reading your real content.
Is there a published price?
No. Each licence is shaped around the scope and the support your team needs.
Who owns the data?
The study's data and report belong to the client. The details are in Legal and data.
Does it work as market research?
Yes, as market research on social media. It shows what is said about your category, what people ask for and what they criticise, with the real pieces. It does not replace a representative survey. It adds what people say without anyone asking them.
How is it different from a social media analytics tool?
Social media analytics tools count views, interactions and followers. Trendia adds the why. Which format, emotion and narrative the pieces that work have in common.
Projects and guides
How we work a project from start to finish, and guides to get started on your own.
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