Social media trend analysis

The only company that analyses what happens inside every video.

Other tools read hashtags and comments. We look at the video: its format, the emotion it conveys and the story it tells. With our own AI, checked by people.

The perfect pizza exists 😍

  • FormatVertical · 9:16
  • EmotionHumour
  • NarrativeHook in the first 2 seconds
  • Detected elementsPerson
  • AudienceGen Z
  • Trends#pizza #foodie #recipe
An illustrative example of how Trendia reads a video. Not a real analysis.
  • Official Meta and TikTok partner
  • Our own AI, checked by people
  • EIT pre-acceleration programme
  • Technology built by the team

How a social media trend study works

From the question to the report, in four steps.

  1. 01

    Analysis

    We collect the videos and the conversation about your topic and analyse what happens inside each piece.

  2. 02

    Assessment

    Our team reviews what the AI detects and interprets it. What it means and why it matters.

  3. 03

    Results

    Clear conclusions. What works, what does not and where the conversation is heading.

  4. 04

    Report

    You get it in a report, with the data behind it to consult.

What do you need to know?

What is Trendia?

We explain it on video.

Why a dolphin

It is our way of drawing what we do.

Illustration of a dolphin leaping over an ocean drawn with lines
  • The ocean

    All the content published on social media every day.

  • The lines

    The ocean's currents. That is where algorithms concentrate content. They are the trends.

  • The depth

    We do not stay on the surface of the video. We go in layer by layer.

  • The dolphin

    Our AI. It dives into that ocean and finds what is happening.

Social listening inside the video, with AI checked by people

The difference is the video, the validation, and access to the platforms.

  • We analyse the video, not only the text

    Text, hashtags, and comments are the surface. The reading comes from the format, the emotion, and the narrative of the piece.

  • AI checked by people

    Models are trained on hand-annotated data and checked against a reference set before they go to work.

  • Official Meta and TikTok partner

    We work with official access to Meta and TikTok, not a third-party slice.

Social media analysis projects

We publish a project when the client closes it and the numbers can be shown.

Universitat Oberta de Catalunya

Mental health on TikTok

UOC needed to understand what mental-health content circulates on TikTok. Trendia turned thousands of videos and comments into a structured, validated database ready for analysis. Trendia delivered the validated data; the conclusions belong to the UOC team.

See the full project
videos analysed
2,200+
comments
67,000+
classification labels
15
hypotheses validated
10
videos annotated by hand
350
to have the data ready
14 days
Question
How is the mental-health conversation built on TikTok?
Method
Each video is classified by topic. Part was annotated by hand to check the AI, which was then applied to the full sample.
Deliverable
Validated data for analysing narratives, formats, and conversation patterns.

What you receive with a trend study

The work does not end in a slide deck.

  • Trendia panel: a profile quality summary.

    Trendia panel: a profile quality summary.

    Trendia panel with a profile score summary: overall quality and bars for appeal, emotion, consistency, momentum and loyalty
    Real platform screenshot

    Dashboard

    A view to check the result without reopening the study.

  • Illustrative

    Report

    The reading, with the method and the limits of the data.

  • Illustrative

    Dataset

    The structured data, so another team can keep working.

The Trendia team

Work with Trendia and you talk to the people who build the product.

  • David Villarreal

    David Villarreal

    Co-founder & CEO

    He came from an advertising agency, where he saw first-hand how many decisions were made on instinct.

  • Pol Guasch

    Pol Guasch

    Co-founder & CTO

    He runs the systems that process tens of thousands of videos and turn them into something readable.

  • Agustín D'Acunto

    Agustín D'Acunto

    Head of Development

    Responsible for developing the platform.

Meet the team

Tell us what you need to know.