Social media analysis projects.

Each project, told on its own. The question, the figures, the method and who did what. We publish a project once the client closes it and the numbers can be shown.

Mental health on TikTok

Universitat Oberta de Catalunya Closed projectUniversities

The question

What mental health content circulates on TikTok, and how is that conversation built?

Project figures

Real figures, not rounded up.

videos analysed
2,200+videos analysed
comments
67,000+comments
labels in the taxonomy
15labels in the taxonomy
videos annotated by hand
350videos annotated by hand
hypotheses validated
10hypotheses validated
to have the data
14 daysto have the data

How we did it

  1. 1

    Corpus

    More than 2,200 TikTok videos about mental health and their 67,000+ comments.

  2. 2

    Taxonomy

    15 labels that can coexist in the same video (multilabel).

  3. 3

    Golden set

    350 videos annotated by hand. The reference for training and validation.

  4. 4

    Inference

    AI classifies the full sample with the validated criteria.

  5. 5

    Hypotheses

    10 hypotheses validated with the UOC team.

What Trendia did

Delivered the validated corpus, ready to analyse narratives, formats and conversation patterns. The data was available in 14 days.

What UOC did

Asked the question and drew its own conclusions from the corpus. The study's conclusions belong to the UOC team.

Ceuta

In progress

We will publish it once the project closes, told the same way.

The next project starts with a question.