[{"data":1,"prerenderedAt":112},["ShallowReactive",2],{"i-lucide:search":3,"i-lucide:instagram":8,"i-lucide:linkedin":11,"page-en-\u002Funiversities":13,"i-lucide:play":106,"i-lucide:plus":108,"i-lucide:arrow-right":110},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m21 21l-4.34-4.34\"\u002F>\u003Ccircle cx=\"11\" cy=\"11\" r=\"8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9,"hidden":10},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Crect width=\"20\" height=\"20\" x=\"2\" y=\"2\" rx=\"5\" ry=\"5\"\u002F>\u003Cpath d=\"M16 11.37A4 4 0 1 1 12.63 8A4 4 0 0 1 16 11.37m1.5-4.87h.01\"\u002F>\u003C\u002Fg>",true,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":12,"hidden":10},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2a2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6M2 9h4v12H2z\"\u002F>\u003Ccircle cx=\"4\" cy=\"4\" r=\"2\"\u002F>\u003C\u002Fg>",{"id":14,"title":15,"body":16,"description":94,"draft":6,"extension":95,"image":26,"meta":96,"navigation":10,"path":97,"seo":98,"seoDescription":99,"seoImage":26,"seoTitle":100,"service":101,"stem":104,"__hash__":105},"pages_en\u002Funiversities.md","Universities",{"type":17,"value":18,"toc":91},"minimark",[19,29,36,42,48,53,64,68,75,81,86],[20,21],"landing-hero",{":primary":22,":tags":23,"concept":24,"description":25,"scene":26,"tagline":27,"title":28},"{\"label\":\"Propose your research question\",\"to\":\"\u002Fque-quieres-saber?tipo=universidad\"}","[\"Outreach\",\"Testimony\",\"Humour\",\"Trend\",\"Expert advice\",\"Personal story\"]","editorial","We turn TikTok and Instagram videos and comments into data ready for research. With official access to Meta and TikTok. The annotated corpus, the data and the report belong to your team.","\u002Fresearch\u002Fresearch-dolphin.png","With human validation at every phase.","Social media data for research",[30,31],"landing-logo-marquee",{":compact":32,":hidden":32,":logos":33,"layout":34,"title":35},"true","[{\"label\":\"Universitat Pompeu Fabra\",\"src\":\"\u002Flogos\u002Fupf.png\"},{\"label\":\"Universitat Oberta de Catalunya\",\"src\":\"\u002Flogos\u002Fuoc.png\"},{\"label\":\"3Cat\",\"src\":\"\u002Flogos\u002F3cat.png\"},{\"label\":\"Ampans\",\"src\":\"\u002Flogos\u002Fampans.png\"},{\"label\":\"Fent País\",\"src\":\"\u002Flogos\u002Ffent-pais.png\"}]","strip","Who we work with",[37,38],"landing-audiences",{":items":39,"description":40,"title":41},"[{\"description\":\"How a conversation about a topic is built, who enters it, and which formats carry it.\",\"title\":\"A conversation\"},{\"description\":\"Which categories appear in a corpus, and how they change across periods or accounts.\",\"title\":\"A taxonomy\"},{\"description\":\"Social media discourse analysis. Which emotion, narrative and music travel with it.\",\"title\":\"A discourse\"},{\"description\":\"How the same topic compares across two moments, or two communities.\",\"title\":\"A comparison\"}]","Questions this process can answer. Yours can be another one.","What you can research with social media data",[43,44],"research-process",{":items":45,"description":46,"title":47},"[{\"alt\":\"Diagram of a research question and its scope\",\"description\":\"We define the questions, state the hypotheses, and agree the limits, the sample, and the success criteria.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F01-hypothesis-scope.webp\",\"title\":\"Hypothesis and scope\"},{\"alt\":\"Diagram of a branching taxonomy\",\"description\":\"We turn the questions into categories and multilabels. They are reviewed before a single data point is classified.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F02-taxonomy.webp\",\"title\":\"Taxonomy\"},{\"alt\":\"Data flowing through a validation check\",\"description\":\"A pilot checks sources, fields, coverage, and quality. The extraction method is validated before it scales.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F03-extraction-validation.webp\",\"title\":\"Extraction check\"},{\"alt\":\"Videos and comments flowing into a database\",\"description\":\"We collect the full corpus and normalise it so videos, text, interactions, and metadata share one structure.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F04-extraction.webp\",\"title\":\"Extraction\"},{\"alt\":\"A mesh representing model training\",\"description\":\"When the question needs it, we train models to detect patterns, classify content, or produce variables that do not exist in a public dataset.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F05-model-training.webp\",\"title\":\"Models\"},{\"alt\":\"Manual selection of a reference set\",\"description\":\"We annotate between 15% and 20% of the data by hand. That set trains, checks, and measures performance.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F06-golden-set.webp\",\"title\":\"Golden set\"},{\"alt\":\"Labels spreading from a sample to the full set\",\"description\":\"We apply the validated system to the rest of the corpus and leave a consistent base, ready to analyse.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F07-inference.webp\",\"title\":\"Inference\"},{\"alt\":\"Validated data turning into analysis\",\"description\":\"We present the method and the metrics. Then come the analyses, the predictions, and the interpretation.\",\"image\":\"\u002Fresearch\u002Fprocess\u002F08-validation-analysis.webp\",\"title\":\"Validation and analysis\"}]","A process shared with your team and validated at every phase. Each result can be traced and described in a paper.","Social media content analysis methodology, in 8 steps",[37,49],{":items":50,"description":51,"title":52},"[{\"description\":\"We work with official access to Meta and TikTok, not a slice from an aggregator.\",\"title\":\"Official access to Meta and TikTok\"},{\"description\":\"Sources, fields, coverage and quality criteria travel with the deliverable.\",\"title\":\"Documented protocol\"},{\"description\":\"The annotated corpus, the data and the report belong to your team. They are not reused for another study.\",\"title\":\"Owned by the research team\",\"to\":\"\u002Flegal\"}]","The TikTok and Instagram research data comes from sources you can explain to an ethics board and describe in a paper.","Where the TikTok and Instagram data comes from",[54,55],"research-success-stories",{":evidence":56,":metrics":57,"body":58,"description":59,"headline":60,"logo":61,"logoAlt":62,"title":63},"[{\"icon\":\"question\",\"text\":\"How is the mental-health conversation built on TikTok?\",\"title\":\"Question\"},{\"icon\":\"method\",\"text\":\"Multilabel taxonomy, a hand-annotated golden set, and inference across the full sample.\",\"title\":\"Method\"},{\"icon\":\"database\",\"text\":\"Validated data for analysing narratives, formats, and patterns.\",\"title\":\"Deliverable\"}]","[{\"label\":\"videos analysed\",\"value\":\"2,200+\"},{\"label\":\"comments\",\"value\":\"67,000+\"},{\"label\":\"multilabels in the taxonomy\",\"value\":\"15\"},{\"label\":\"hypotheses validated\",\"value\":\"10\"},{\"label\":\"videos annotated by hand\",\"value\":\"350\"},{\"label\":\"to have the data ready\",\"value\":\"14 days\"}]","UOC needed to understand what mental-health content circulates on TikTok. Trendia turned thousands of videos and comments into a structured, validated database ready for analysis. Trendia delivered the validated corpus; the conclusions belong to the UOC team.","A closed project, with figures that can be shown.","Mental health on TikTok","\u002Flogos\u002Fuoc.png","Universitat Oberta de Catalunya","The UOC project: a dataset of TikTok videos on mental health",[65,66],"landing-quote",{"author":67,"organisation":67,"quote":67,"role":67},"",[69,70],"research-deliverables",{":items":71,"description":72,"footnote":73,"title":74},"[{\"category\":\"Data\",\"description\":\"The hand-reviewed set that supports training and validation.\",\"preview\":\"dataset\",\"badge\":\"Illustrative\",\"title\":\"Annotated corpus\"},{\"category\":\"Data\",\"description\":\"A clean, normalised base, enriched with the study's variables.\",\"preview\":\"dataset\",\"badge\":\"Illustrative\",\"title\":\"Dataset\"},{\"category\":\"Results\",\"description\":\"The answer to the hypotheses, with the method and the limits beside it.\",\"preview\":\"report\",\"badge\":\"Illustrative\",\"title\":\"Report\"}]","The team keeps the material to defend the result and keep working.","Scope changes the detail. Traceability and the handoff do not.","What is delivered: annotated corpus, data and report",[76,77],"landing-faq",{":items":78,"id":79,"title":80},"[{\"answer\":\"From public sources and official access to Meta and TikTok. Sources, fields and coverage are documented and travel with the deliverable.\",\"question\":\"Where does the data come from?\"},{\"answer\":\"We work with public data and a documented protocol that can be presented to the board. If your institution has its own requirements, we review them before we start.\",\"question\":\"Does it fit our ethics board and GDPR?\"},{\"answer\":\"Yes. The annotated corpus, the data and the conclusions belong to your team. We document how the corpus was built so the method can be described in the paper.\",\"question\":\"Can I publish with this data?\"},{\"answer\":\"It is defined with your team from the hypotheses and reviewed before a single data point is classified.\",\"question\":\"Who defines the taxonomy?\"},{\"answer\":\"It depends on the scope. In the UOC project, the data was ready in 14 days.\",\"question\":\"How long does a project take?\"},{\"answer\":\"No. The budget depends on the question, the corpus and the deliverables.\",\"question\":\"Is there a published price?\"}]","questions","Social media data for research, frequently asked questions",[37,82],{":items":83,"description":84,"title":85},"[{\"description\":\"Challenge, method, figures and deliverable of the mental-health study on TikTok.\",\"title\":\"The UOC project\",\"to\":\"\u002Fproyectos\"},{\"description\":\"Public data, documented protocols and deliverables that belong to the client.\",\"title\":\"Legal and data\",\"to\":\"\u002Flegal\"}]","The full project and the rules we follow with data.","Projects and method",[87,88],"research-email-cta",{":action":22,"description":89,"title":90},"Tell us the question, the corpus you have in mind, and the deadline. We will say whether the process fits.","Which question do you need answered?",{"title":67,"searchDepth":92,"depth":92,"links":93},2,[],"Social media data for research, checked by people. The annotated corpus, the data and the report belong to the client.","md",{},"\u002Funiversities",{"title":15,"description":94},"Social media data for research: TikTok and Instagram videos turned into an annotated corpus, a dataset and a report. UOC project: 2,200+ videos.","Social media data for research | Trendia",{"name":28,"serviceType":102,"audience":103},"Annotated corpus, dataset and report for social media research","Universities and research groups","universities","9Dcy9rKMTQpPkAkPL1IE7hIHqPVSIf6HISTCxTAT0Mw",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":107},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 5a2 2 0 0 1 3.008-1.728l11.997 6.998a2 2 0 0 1 .003 3.458l-12 7A2 2 0 0 1 5 19z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":109},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14m-7-7v14\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":111},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14m-7-7l7 7l-7 7\"\u002F>",1791457746719]