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The question, the figures, the method and who did what. We publish a project once the client closes it and the numbers can be shown.","projects.","Social media analysis projects.",[30,31],"landing-project-case",{"id":32,"number":33,"statusLabel":34,"title":35,":figures":36,":roles":37,":steps":38,"client":39,"figuresLabel":40,"figuresNote":41,"methodLabel":42,"question":43,"questionLabel":44,"sector":45},"mental-health-on-tiktok","01","Closed project","Mental health on TikTok","[{\"value\":\"2,200+\",\"label\":\"videos analysed\"},{\"value\":\"67,000+\",\"label\":\"comments\"},{\"value\":\"15\",\"label\":\"labels in the taxonomy\"},{\"value\":\"350\",\"label\":\"videos annotated by hand\"},{\"value\":\"10\",\"label\":\"hypotheses validated\"},{\"value\":\"14 days\",\"label\":\"to have the data\"}]","[{\"title\":\"What Trendia did\",\"text\":\"Delivered the validated corpus, ready to analyse narratives, formats and conversation patterns. The data was available in 14 days.\"},{\"title\":\"What UOC did\",\"text\":\"Asked the question and drew its own conclusions from the corpus. The study's conclusions belong to the UOC team.\"}]","[{\"title\":\"Corpus\",\"text\":\"More than 2,200 TikTok videos about mental health and their 67,000+ comments.\"},{\"title\":\"Taxonomy\",\"text\":\"15 labels that can coexist in the same video (multilabel).\"},{\"title\":\"Golden set\",\"text\":\"350 videos annotated by hand. The reference for training and validation.\"},{\"title\":\"Inference\",\"text\":\"AI classifies the full sample with the validated criteria.\"},{\"title\":\"Hypotheses\",\"text\":\"10 hypotheses validated with the UOC team.\"}]","Universitat Oberta de Catalunya","Project figures","Real figures, not rounded up.","How we did it","What mental health content circulates on TikTok, and how is that conversation built?","The question","Universities",[30,47],{"id":48,"number":49,"statusLabel":50,"title":51,":seed":52,"status":53,"text":54,"tone":55},"ceuta","02","In progress","Ceuta","2","ongoing","We will publish it once the project closes, told the same way.","lavender",[57,58],"landing-audiences",{":items":59,"description":60,"title":61},"[{\"description\":\"Social listening for brands, from inside the video.\",\"title\":\"Brands\",\"to\":\"\u002Fmarcas\"},{\"description\":\"Social media data for research, checked by people.\",\"title\":\"Universities\",\"to\":\"\u002Funiversidades\"},{\"description\":\"Public opinion analysis on social media.\",\"title\":\"Public sector\",\"to\":\"\u002Fadministracion-publica\"}]","The same method, shaped to each client's question.","How we work, depending on who asks",[63,64],"landing-banner",{":action":23,"text":65},"The next project starts with a question.",{"title":67,"searchDepth":68,"depth":68,"links":69},"",2,[],"Real social media analysis projects. 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