[{"data":1,"prerenderedAt":142},["ShallowReactive",2],{"i-lucide:search":3,"i-lucide:instagram":8,"i-lucide:linkedin":11,"page-en-\u002Fbrands":13,"i-lucide:lock":114,"i-lucide:maximize-2":116,"i-lucide:x":118,"i-lucide:trending-up":120,"i-lucide:sparkles":122,"i-lucide:users-round":124,"i-lucide:columns-2":126,"i-lucide:zap":128,"i-lucide:clapperboard":130,"i-lucide:scan-search":132,"i-lucide:users":134,"i-lucide:chart-column":136,"i-lucide:plus":138,"i-lucide:arrow-right":140},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m21 21l-4.34-4.34\"\u002F>\u003Ccircle cx=\"11\" cy=\"11\" r=\"8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9,"hidden":10},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Crect width=\"20\" height=\"20\" x=\"2\" y=\"2\" rx=\"5\" ry=\"5\"\u002F>\u003Cpath d=\"M16 11.37A4 4 0 1 1 12.63 8A4 4 0 0 1 16 11.37m1.5-4.87h.01\"\u002F>\u003C\u002Fg>",true,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":12,"hidden":10},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2a2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6M2 9h4v12H2z\"\u002F>\u003Ccircle cx=\"4\" cy=\"4\" r=\"2\"\u002F>\u003C\u002Fg>",{"id":14,"title":15,"body":16,"description":100,"draft":6,"extension":101,"image":102,"meta":103,"navigation":10,"path":104,"seo":105,"seoDescription":106,"seoImage":102,"seoTitle":107,"service":108,"stem":112,"__hash__":113},"pages_en\u002Fbrands.md","Brands",{"type":17,"value":18,"toc":97},"minimark",[19,29,36,41,49,55,63,68,73,79,83,88,93],[20,21],"landing-hero",{":primary":22,":secondary":23,":showcase":24,"concept":25,"description":26,"tagline":27,"title":28},"{\"label\":\"Ask for a demo with your data\",\"to\":\"\u002Fque-quieres-saber?tipo=empresa\"}","{\"label\":\"See a real project\",\"to\":\"\u002Fproyectos\"}","{\"kind\":\"panel\",\"sampleLabel\":\"Sample\",\"note\":\"Real platform screenshot. The cards are an illustrative sample, not data from a real brand.\",\"panel\":{\"src\":\"\u002Fproducto\u002Fpanel-resumen.webp\",\"srcSmall\":\"\u002Fproducto\u002Fpanel-resumen@1x.webp\",\"full\":\"\u002Fproducto\u002Fpanel-completo.webp\",\"width\":1600,\"height\":644,\"alt\":\"Trendia panel with a profile score summary: overall quality and bars for appeal, emotion, consistency, momentum and loyalty\",\"caption\":\"Trendia panel: a profile quality summary.\"},\"layers\":[{\"title\":\"Emerging trend\",\"icon\":\"trend\",\"lines\":[\"“Affordable premium” is gaining ground in your category\"]},{\"title\":\"Opportunity spotted\",\"icon\":\"spark\",\"lines\":[\"Videos with a demo and humour do better than average\"]},{\"title\":\"Key audience\",\"icon\":\"audience\",\"lines\":[\"Gen Z · Spain\"]},{\"title\":\"Competitors\",\"icon\":\"compare\",\"lines\":[\"Brand A is growing in POV content\"]}]}","brand","We analyse social media videos so you can make better marketing, product and communication decisions. Trends, audiences and opportunities, with real data.","Turn digital culture into growth for your brand.","Social media analysis for brands",[30,31],"landing-logo-marquee",{":hidden":32,":logos":33,"layout":34,"title":35},"true","[{\"label\":\"Universitat Pompeu Fabra\",\"src\":\"\u002Flogos\u002Fupf.png\"},{\"label\":\"Universitat Oberta de Catalunya\",\"src\":\"\u002Flogos\u002Fuoc.png\"},{\"label\":\"3Cat\",\"src\":\"\u002Flogos\u002F3cat.png\"},{\"label\":\"Ampans\",\"src\":\"\u002Flogos\u002Fampans.png\"},{\"label\":\"Fent País\",\"src\":\"\u002Flogos\u002Ffent-pais.png\"}]","strip","Trusted by",[37,38],"landing-benefits",{":items":39,"title":40},"[{\"title\":\"Spot real opportunities.\",\"text\":\"Before your competitors.\",\"icon\":\"score\"},{\"title\":\"Understand your audiences.\",\"text\":\"Beyond the likes.\",\"icon\":\"people\"},{\"title\":\"Make better decisions.\",\"text\":\"With data, not hunches.\",\"icon\":\"zap\"},{\"title\":\"Turn digital culture into results.\",\"text\":\"Marketing, product and communication.\",\"icon\":\"video\"}]","Benefits of social media analysis for your brand",[42,43],"landing-workflow",{":items":44,":numbered":45,"description":46,"id":47,"title":48},"[{\"description\":\"The hook, the opening format and what decides whether someone stays or scrolls to the next video.\",\"title\":\"The first seconds\"},{\"description\":\"Length, editing, music and topic. Which combinations repeat in the pieces that work.\",\"title\":\"Format and pace\"},{\"description\":\"The emotion a piece carries and the story it tells. What text and hashtags miss.\",\"title\":\"Emotion and narrative\"},{\"description\":\"Videos with a short or long run, and older pieces that start growing again.\",\"title\":\"Performance over time\"}]","false","We read what happens inside each video and match it with how people responded.","content","What content works on TikTok, and why",[50,51],"landing-audiences",{":items":52,"description":53,"title":54},"[{\"description\":\"The formats, topics and tones each brand uses, and the ones it has dropped.\",\"title\":\"What competitors publish\"},{\"description\":\"Which pieces beat their own average and what they have in common.\",\"title\":\"What works for them\"},{\"description\":\"Where you stand in your category, measured with the same criteria for every account.\",\"title\":\"Benchmark against your category\"}]","Your category as the reference, with real pieces as examples, not a ranking of mentions.","Competitor analysis and social media benchmarking",[50,56],{":items":57,"description":58,"title":59,":seed":60,"layout":61,"tone":62},"[{\"description\":\"What is said about your category, what people ask for and what they criticise. Market trends read in the pieces that drive them.\",\"icon\":\"scan\",\"title\":\"Market research on social media\"},{\"description\":\"The motivations and barriers that show up in comments, and the content that triggers them.\",\"icon\":\"people\",\"title\":\"Consumer insights\"},{\"description\":\"Metrics tell you which pieces work. Video analysis explains why.\",\"icon\":\"score\",\"title\":\"Social media analytics, with a reading\"}]","What people post and comment about your category, without a survey shaping the answer. With the videos and the comments in front of you.","Market research and consumer insights on social media","10","split","lavender",[50,64],{":items":65,"description":66,"title":67},"[{\"description\":\"Who comments, shares and comes back, and which interests show up.\",\"title\":\"Who responds\"},{\"description\":\"How that audience shifts with each campaign and each format.\",\"title\":\"How it changes\"},{\"description\":\"How people talk about your brand in video comments, and when the tone shifts.\",\"title\":\"What people say about your brand\"}]","Generic demographics and a single snapshot do not tell you who really engages.","Audience analysis and brand monitoring on social media",[50,69],{":items":70,"description":71,"title":72},"[{\"description\":\"Social listening tools built to track mentions at scale. What is said about a brand, where, how much and in what tone.\",\"title\":\"Brandwatch and Talkwalker\"},{\"description\":\"Looks inside the video. Format, emotion and narrative, with our own models checked by people and official access to Meta and TikTok.\",\"title\":\"Trendia\"},{\"description\":\"They complement each other. One counts how much a brand is talked about. The other explains which content drives it.\",\"title\":\"Together\"}]","It is not one or the other. They look at different layers of the same conversation.","Social listening: Trendia vs Brandwatch or Talkwalker",[74,75],"research-deliverables",{":items":76,"description":77,"title":78},"[{\"description\":\"Profile, piece and competitor analysis, on your own accounts.\",\"title\":\"Platform\"},{\"description\":\"We set the system up reading what your team actually publishes, not a demo account.\",\"title\":\"Onboarding\"},{\"description\":\"Someone from Trendia follows the work. There is no layer between you and the people who train the models.\",\"title\":\"Support\"}]","The platform, the onboarding and someone from the team beside you.","How it is bought",[80,81],"landing-quote",{"author":82,"organisation":82,"quote":82,"role":82},"",[84,85],"landing-faq",{":items":86,"title":87},"[{\"answer\":\"Not necessarily. Social listening tools measure the volume and tone of mentions. Trendia analyses the content of the videos. They can be used together.\",\"question\":\"Does Trendia replace my social listening tool?\"},{\"answer\":\"Instagram and TikTok, with official access to Meta and TikTok.\",\"question\":\"Which social networks does it cover?\"},{\"answer\":\"Yes, with what is public. Formats, topics, frequency and visible response. No platform exposes another account's reach or saves, and we do not estimate them.\",\"question\":\"Can I analyse my competitors?\"},{\"answer\":\"With a question and your accounts. We agree the scope before we start and, during onboarding, set the system up reading your real content.\",\"question\":\"How does the work start?\"},{\"answer\":\"No. Each licence is shaped around the scope and the support your team needs.\",\"question\":\"Is there a published price?\"},{\"answer\":\"The study's data and report belong to the client. The details are in Legal and data.\",\"question\":\"Who owns the data?\"},{\"answer\":\"Yes, as market research on social media. It shows what is said about your category, what people ask for and what they criticise, with the real pieces. It does not replace a representative survey. It adds what people say without anyone asking them.\",\"question\":\"Does it work as market research?\"},{\"answer\":\"Social media analytics tools count views, interactions and followers. Trendia adds the why. Which format, emotion and narrative the pieces that work have in common.\",\"question\":\"How is it different from a social media analytics tool?\"}]","Social media analysis for brands, frequently asked questions",[50,89],{":items":90,"description":91,"title":92},"[{\"description\":\"More than 2,200 TikTok videos turned into a validated database.\",\"title\":\"The UOC project\",\"to\":\"\u002Fproyectos\"},{\"description\":\"What it measures, what it misses and what changes when you analyse the video.\",\"title\":\"What is social listening\",\"to\":\"\u002Frecursos\u002Fwhat-is-social-listening\"},{\"description\":\"How to use what people post and comment as a source of consumer insights.\",\"title\":\"Market research with social media\",\"to\":\"\u002Frecursos\u002Fmarket-research-with-social-media\"}]","How we work a project from start to finish, and guides to get started on your own.","Projects and guides",[94,95],"landing-banner",{":action":22,"text":96},"Bring an account. 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